The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
Published in: International Journal of Data and Network Science
Aug 01, 2022
Mohammed Nuseir
Ghaleb El Refae
The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating conditions, customer experience and brand loyalty that influence the utilization of social media marketing that further develop the consumer-based brand equity. The restaurants are an important element of the hospitality sector in UAE and important due...
Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry
Published in: Uncertain Supply Chain Management
Jul 15, 2022
The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a total of 694 participants at three 3-star hotels a...
The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)
Published in: International Journal of Data and Network Science
Jul 01, 2022
Mohammed Nuseir
Ghaleb El Refae
The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products. Therefore, the aim of this study is to examine the impact of digital marketing capabilities on business performance enhancement in the United Arab Emirate (UAE) insurance sector. This study used the cross-sectional survey questionnaire method for data collection. This study empi...
Assessing mechanism of financial institutions’ role in managing environmental vulnerabilities
Published in: Uncertain Supply Chain Management
Jun 15, 2022
he study estimates whether the role of non-banking financial institutions in managing economic vulnerability contributes to whether non-banking financial institutions’ role in managing economic vulnerability contributes to higher economic welfare at the public level in Pakistan. The empirical estimation is carried out on secondary data ranging from 1990 to 2020. Using autoregressive distributed lag estimation technique, short-run and long-run effects on non-banking financial institutions are ex...
An Organization’s Success and a Three-Factor Model of Leadership: Evidence from Harvard University
Published in: Interchange
Jun 01, 2022
The study illustrates the leadership role in an academic organization and investigates the leadership approaches that might account for an organization’s success. Leadership at Harvard University is studied as a case study to characterize leadership legacy and to explore whether or not a combination of three leadership factors might be indispensable to the success of academic organization. This study is conducted through a thematic design. Short quotes are reviewed to provide a practical analys...
Formal Approach to Data Accuracy Evaluation
Published in: Informatica
Jun 01, 2022
Belkacem Athamena
Zina houhamdi
Usually, data quality is defined by multiple attributes that allow classifying the output data (such as completeness, freshness, and accuracy) or the methods exploiting these data (such as dependability, performance, and protection). Among the suggested quality attributes, we will discuss one of the principal categories: data accuracy. Scientific experiments, decision–making, and data retrieval are examples of situations that require a formal evaluation approach to data accuracy. The evaluation...