Bachelor of Business Administration - Marketing

  • Type : Graduate
  • Credit Hours : 123hrs
  • Language : English
  • Campuses : Al Ain & Abu Dhabi



The Bachelor's of Business Administration in Marketing concentration is specialized in providing marketing knowledge and skills to allow our students to prosper in today’s global business environment. The concentration of Marketing is dedicated to excellence in both research and teaching. The concentration provides a balanced mix of courses that are assessed through practical course works in addition to examinations and other assessment tools. The mix of courses leads students to understand marketing processes and situations in structured and complex business environment, communicating effectively, and thinking independently and critically.


Job Opportunities

  • Marketing and Sales Management
  • Market research for organizations
  • Preparing feasibility studies

Admission Requirements

  • UAE Secondary School Certificate (Science Or Arts) or its equivalent approved by the UAE Ministry of Education, with a minimum average of 60%, or Technical Certificate with a minimum average of 65% approved by the Ministry of Education.
  • A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:
1100 500 61 173 5 B1

Graduation Requirements

To obtain a Bachelor of Business Administration in Marketing, a student must successfully complete 123 credit hours, with a minimum (CGPA) of 2 out of 4.

Study Plan

Guidance Plan

Course Description

Contact Us

College of Business
Al Ain University of Science and Technology

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777