BBA in Marketing

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language : English
  • Campuses: Al Ain & Abu Dhabi

Overview

Overview

The BBA in Marketing specializes in providing marketing knowledge and skills to allow our students to prosper in today’s global business environment. It provides a balanced mix of courses that are assessed through practical course assignments in addition to examinations and other assessment tools. The mix of courses leads students to understand marketing processes and situations in a structured and complex business environment, communicating effectively, and thinking independently and critically.

 

Job Opportunities

  • Marketing and Sales Management
  • Market research for organizations
  • Preparing feasibility studies

Study Plan

Course No Course Title CR.H. Prerequisite
First: General University Education (33) CR .H.
(1) Compulsory Courses (27) CR.H.
0102120 Computer Skills 3  
0201111 Science and Life 3  
0401120B English (1) 3  
0401121B English (2) 3 0401120B
0405100 Arabic Language 3  
0406110 Islamic Culture 3  
0408100 Introduction to Psychology 3  
0501170 Fund. of Innovation and Entrepreneurship 3  
0508203 Scientific Research Methodology 3  
(2) Elective Courses (6) CR.H.
The student is required to choose Only One course from each of the following groups:
(a) Society and Civilization (3) CR.H.
0406100 Arabs and Muslims Contributions to Arts and Science 3  
0408101A Physical Education & Health 3  
0409100 Ethical Awareness 3  
0409101 Arab Society 3  
0409102 Environmental Awareness 3  
(b) Managerial Skills (3) C R.H
0303100 Law and Society 3  
0408103 Thinking Skills 3  
0408104 Self Assessment 3  
0501100 Introduction to Time Management 3  
0501150 Leadership and Teamwork 3  
Second: Compulsory College Requirements (45) CR.H.
0501200 Principles of Management 3  
0501210 International Business Management 3 0501200, 0509200
0501250 Business Leadership 3 0501200
0501330 Organizational Behavior 3 0501200
0501440 Strategic Management 3 0501330
0502200 Principles of Financial Accounting 3  
0502230 Principles of Managerial Accounting 3 0502200
0503300 Principles of Financial Management 3 0502200
0504200 Principles of Marketing Management   0501200
0506200 Principles of MIS 3 0102120
0507410 Business Law and Ethics 3 0501200
0508200 Math for Business 3  
0508201 Statistics for Business Decision-Making 3 0508200
0509200 Principles of Macroeconomics 3  
0509210 Principles of Microeconomics 3  
Third: Specialization Courses (33) CR.H.
(1) Compulsory Courses (21) CR.H.
0504330 Consumer Behavior 3 0504200
0504331 Introduction to E-Marketing 3 0501200
0504340 Advertising and Promotions Management 3 0504200
0504380 International Marketing 3 0504200
0504450 Marketing Research 3 0508201, 0504330
0504460 Service Marketing 3 0504200
0504470 Strategic Marketing Management 3 0504450
(2) Elective Courses (12) CR.H.
0504332 Interactive and Direct Marketing 3 0504331
0504333 Marketing Information Systems 3 0504200, 0506200
0504390 Entrepreneurial Marketing 3 0504331
0504400 Introduction to Graphic Design 3 0102120
0504480 Global Marketing in Digital World 3 0504331
Fourth: Compulsory Supporting Courses (9) CR.H.
0501306 Quantitative Business Analysis 3 0508200
0501480 Quality Management 3 0504200
0501481 Production and Operations Management 3 0508201
Fifth: Practical Training (3) CR.H.
0504490 Internship (Marketing) 3 >= 90 CR.H.

Guidance Plan

Course Descriptions