BBA in Marketing

  • Type : Undergraduate
  • Credit Hours : 123hrs
  • Language : English
  • Campuses: Al Ain & Abu Dhabi



The BBA in Marketing specializes in providing marketing knowledge and skills to allow our students to prosper in today’s global business environment. It provides a balanced mix of courses that are assessed through practical course assignments in addition to examinations and other assessment tools. The mix of courses leads students to understand marketing processes and situations in a structured and complex business environment, communicating effectively, and thinking independently and critically.


Job Opportunities

  • Marketing and Sales Management
  • Market research for organizations
  • Preparing feasibility studies

Study Plan


Guidance Plan

Course Descriptions