The BBA in Marketing specializes in providing marketing knowledge and skills to allow our students to prosper in today’s global business environment. It provides a balanced mix of courses that are assessed through practical course assignments in addition to examinations and other assessment tools. The mix of courses leads students to understand marketing processes and situations in a structured and complex business environment, communicating effectively, and thinking independently and critically.
| Course No | Course Title | CR.H. | Prerequisite |
|---|---|---|---|
| First: General University Education (33) CR .H. | |||
| (1) Compulsory Courses (27) CR.H. | |||
| 0102120 | Computer Skills | 3 | |
| 0201111 | Science and Life | 3 | |
| 0401120B | English (1) | 3 | |
| 0401121B | English (2) | 3 | 0401120B |
| 0405100 | Arabic Language | 3 | |
| 0406110 | Islamic Culture | 3 | |
| 0409103 | UAE Studies | 3 | |
| 0501170 | Fund. of Innovation and Entrepreneurship | 3 | |
| 0508203 | Scientific Research Methodology | 3 | |
| (2) Elective Courses (6) CR.H. | |||
| The student is required to choose Only One course from each of the following groups: | |||
| (a) Society and Civilization (3) CR.H. | |||
| 0406100 | Arabs and Muslims Contributions to Arts and Science | 3 | |
| 0408100 | Introduction to Psychology | 3 | |
| 0408101A | Physical Education & Health | 3 | |
| 0409100 | Ethical Awareness | 3 | |
| 0409102 | Environmental Awareness | 3 | |
| (b) Managerial Skills (3) C R.H | |||
| 0303100 | Law and Society | 3 | |
| 0408103 | Thinking Skills | 3 | |
| 0408104 | Self Assessment | 3 | |
| 0501100 | Introduction to Time Management | 3 | |
| 0501150 | Leadership and Teamwork | 3 | |
| Second: Compulsory College Requirements (45) CR.H. | |||
| 0501200 | Principles of Management | 3 | |
| 0501210 | International Business Management | 3 | 0501200, 0509200 |
| 0501250 | Business Leadership | 3 | 0501200 |
| 0501330 | Organizational Behavior | 3 | 0501200 |
| 0501410 | Business Law and Ethics | 3 | 0501200 |
| 0501440 | Strategic Management | 3 | 0501330 |
| 0502200 | Principles of Financial Accounting | 3 | |
| 0502230 | Principles of Managerial Accounting | 3 | 0502200 |
| 0503300 | Principles of Financial Management | 3 | 0502200 |
| 0504200 | Principles of Marketing Management | 3 | 0509210 |
| 0506200 | Principles of MIS | 3 | 0102120 |
| 0508200 | Math for Business | 3 | |
| 0508201 | Statistics for Business Decision-Making | 3 | 0508200 |
| 0509200 | Principles of Macroeconomics | 3 | |
| 0509210 | Principles of Microeconomics | 3 | |
| Third: Specialization Courses (33) CR.H. | |||
| (1) Compulsory Courses (21) CR.H. | |||
| 0504330 | Consumer Behavior | 3 | 0504200 |
| 0504331 | Introduction to E-Marketing | 3 | 0504200 |
| 0504340 | Advertising and Promotions Management | 3 | 0504200 |
| 0504380 | International Marketing | 3 | 0504200 |
| 0504450 | Marketing Research | 3 | 0508201, 0504330 |
| 0504460 | Service Marketing | 3 | 0504200 |
| 0504470 | Strategic Marketing Management | 3 | 0504450 |
| (2) Elective Courses (12) CR.H. | |||
| 0504332 | Interactive and Direct Marketing | 3 | 0504331 |
| 0504333 | Marketing Information Systems | 3 | 0504200, 0506200 |
| 0504390 | Entrepreneurial Marketing | 3 | 0504331 |
| 0504400 | Introduction to Graphic Design | 3 | 0102120 |
| 0504480 | Global Marketing in Digital World | 3 | 0504331 |
| Fourth: Compulsory Supporting Courses (9) CR.H. | |||
| 0501306 | Quantitative Business Analysis | 3 | 0508201 |
| 0501480 | Quality Management | 3 | 0504200 |
| 0501481 | Production and Operations Management | 3 | 0508201 |
| Fifth: Practical Training (3) CR.H. | |||
| 0504490 | Internship (Marketing) | 3 | >= 90 CR.H. |
