Vision
To be a leading provider of high-quality business education in the UAE
Mission
We develop responsible business leaders in a student-centric environment through innovative teaching, impactful research, and engaging community service.
Values
- Students First: The students’ success is our COB's success.
- Innovation and Technology: We are committed to continuous development.
- Collegiality: We encourage transparency in our decision-making through a shared governance process based on faculty, staff, and student interactions.
- Business Partnership: Involve the business community as our partners in developing cutting-edge business education.
- Diversity: We value the opportunity to work, learn, and develop in a community that embraces the diversity of individuals and ideas.
- Integrity and Ethics: We are committed to ethical and responsible behavior in our actions and to developing the same commitment in our students by promoting the awareness of professional ethical responsibilities.
- Responsibility: We commit to being responsible and accountable in our operations at all levels, including assessment and continuous improvement of our academic programs and transparency in our strategic and operational levels.