To be a leading provider of high-quality business education in UAE and beyond with continued business impact




The College of Business (COB) is a learning community for educating and developing leaders and builders of enterprises who create value for their stakeholders and society at large in an intellectually stimulating innovative teaching environment and supported by ample opportunities for research and community engagement



  • Students comes First: The students’ success is our COB success.
  • Innovation and Excellence: We are committed to continuous development.
  • Accountable Educators: Academic management by having the knowledge to know doing the right things and doing the things right in an atmosphere of open disclosure.
  • Collegiality: We encourage transparency in our decision making practice through a process of shared governance based on interactions among faculty, staff, and students.
  • Business Partnership: Involve the business community as our partners in developing cutting edge business education.
  • Diversity: We value the opportunity to work, learn, and develop in a community that embraces the diversity of individuals and ideas.
  • Integrity and Ethics: We are committed to ethical and responsible behavior in our own actions and to developing the same commitment in our students by promoting the awareness of professional ethical responsibilities.
  • Responsibility: We commit to being responsible and accountable in our operations at all levels, including assessment and continuous improvement of our academic programs and transparency in our strategic and operational levels.