To be a leading provider of high-quality business education in UAE




The College of Business (COB) is a learning community for developing tomorrow's business leaders in an intellectually stimulating teaching environment and supported by ample opportunities for research and community service



  • Students comes First: The students’ success is our COB success.
  • Innovation and Excellence: We are committed to continuous development.
  • Accountable Educators: Academic management by having the knowledge to know doing the right things and doing the things right in an atmosphere of open disclosure.
  • Collegiality: We encourage transparency in our decision making practice through a process of shared governance based on interactions among faculty, staff, and students.
  • Business Partnership: Involve the business community as our partners in developing cutting edge business education.
  • Diversity: We value the opportunity to work, learn, and develop in a community that embraces the diversity of individuals and ideas.
  • Integrity and Ethics: We are committed to ethical and responsible behavior in our own actions and to developing the same commitment in our students by promoting the awareness of professional ethical responsibilities.
  • Responsibility: We commit to being responsible and accountable in our operations at all levels, including assessment and continuous improvement of our academic programs and transparency in our strategic and operational levels.