The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry
Published in: Uncertain Supply Chain Management
Aug 15, 2022
Mohammed Nuseir
Ghaleb El Refae
This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale wo...
Retention Contracts under Partial Information Electoral Competition Case Study
Published in: International Arab Journal of Information Technology
Aug 01, 2022
zina houhamdi
Belkacem Athamena
Ghaleb El Refae
This study copes with a class of principal-agent problems where information asymmetry represents an important characteristic. The paper examines the relationship between the principal and agents. The principal has to perform two agents’ screening and discipline tasks. To complete his duties, the principal lacks complete information concerning the agents’ behavior and rarely has partial information regarding the failure or success of launched tactics, alliances, rationalization, etc. We analyze ...
The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
Published in: International Journal of Data and Network Science
Aug 01, 2022
Mohammed Nuseir
Ghaleb El Refae
The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating conditions, customer experience and brand loyalty that influence the utilization of social media marketing that further develop the consumer-based brand equity. The restaurants are an important element of the hospitality sector in UAE and important due...
Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry
Published in: Uncertain Supply Chain Management
Jul 15, 2022
The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a total of 694 participants at three 3-star hotels a...
The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)
Published in: International Journal of Data and Network Science
Jul 01, 2022
Mohammed Nuseir
Ghaleb El Refae
The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products. Therefore, the aim of this study is to examine the impact of digital marketing capabilities on business performance enhancement in the United Arab Emirate (UAE) insurance sector. This study used the cross-sectional survey questionnaire method for data collection. This study empi...