Digital Healthcare Provision Policies in United Arab Emirates (UAE) Amid COVID-19
Published in: Digital Economy, Business Analytics, and Big Data Analytics Applications
Sep 27, 2022
The COVID-19 crisis has caused sudden pressure on health sector all around worldwide to meet the emergent safety and care needs. The pandemic has caused many governments to invest in technology to meet the increased healthcare demand. In the same lines, current study discussed the various digital solutions used in UAE healthcare sector amid pandemic. These solutions helped to facilitate people at wide scale while dropping the infection rate in the country. The adoption of technologies also disp...
The role of artificial intelligence, marketing strategies, and organizational capabilities in organizational performance: The moderating role of organizational behavior
Published in: Uncertain Supply Chain Management
Sep 15, 2022
Currently, artificial intelligence and marketing strategies have become significant factors for improving the business capabilities that lead to improved business performance. Thus, the current study investigates the impacts of artificial intelligence and marketing strategies on the organizational performance of the tourism industry in the UAE. The present study also examines the mediating role of organizational capabilities in linking artificial intelligence, marketing strategies, and organiza...
The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction
Published in: International Journal of Data and Network Science
Sep 01, 2022
The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, and touch factors on customer satisfaction and loyalty. For this purpose, data were collected from the respondents of restaurants in the UAE in the form of survey questionnaires. A convenience sampling technique was adopted for this purpose. The usable response rate from the...
Digital marketing and public relations: A way to promote public relations value
Published in: International Journal of Data and Network Science
Sep 01, 2022
The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear...
The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry
Published in: Uncertain Supply Chain Management
Aug 15, 2022
This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale wo...