The paper investigates the setting up of a private school in the emerging market of Al Ain, United Arab Emirates. The study adopts common criteria for conducting a feasibility study, and develops pro forma financial statements. The findings show that the project has a positive net present value, while the internal rate of return is about 13%, which is almost double the weighted average of the cost of capital. The discounted payback period is around 10 years. The recommendation is to invest in this proposal, since all the analysis techniques suggest it will be successful.