Master of Business Administration - Marketing

  • Type : Graduate
  • Credit Hours : 33hrs
  • Language : English
  • Campuses : Al Ain & Abu Dhabi

Overview

Overview

The Master of Business Administration (MBA) in Marketing at Al Ain University of Science and Technology (AAU) is designed for business professionals who seek future mobility and promotion in the work environment together with those who intend to proceed with their postgraduate studies. After completing an MBA, professionals can advance more rapidly in the business community and achieve their long-term goals and objectives in occupying leading managerial positions. In addition, successful completion of the program will allow the graduate to proceed for postgraduate studies (Ph.D.).

 

Vision

A Master of Business Administration (MBA) in Marketing at Al Ain University of Science and Technology (AAU) is designed for business professionals who seek future mobility and promotion in the work environment together with those who intend to proceed for their postgraduate studies.

 

Mission

MBA program in Marketing equips participants with knowledge, skills, and competence to be able to lead and tackle local and global business challenges keeping in view human values, ethics and social responsibility in strategic decision making.

 

Objectives

  • Provide students with a high-quality education at internationally-approved standards to enable them, after graduation, to make successful managerial decisions at optimal levels of managerial competencies.
  • Prepare highly skilled graduates to meet the market demand for professional managers in all business functions.
  • Enhance students’ business professional skills for sound decision-making process at relevant managerial positions in all types of business organizations.
  • Help students to build a personal professional value system necessary to conduct business and make decisions according to high ethical standards of business conduct.

 

Learning Outcomes

At the end of MBA program, a graduate is expected to be able to:

  • Apply comprehensive business knowledge to situations in a local and global business environment.
  • Demonstrate an advanced and integrated knowledge and skills needed in the field of study (Management, Accounting, Finance and Banking, Human Resource Management, MIS, Marketing).
  • Communicate effectively through oral presentation, report writing, and state-of-art technology to support organizational effectiveness.
  • Apply research and analytical skills to address highly complex challenges in the business environment.
  • Demonstrate critical thinking ability and use of highly developed cognitive skills to find feasible and innovative solutions to complex business problems.
  • Demonstrate the ability to lead and effectively participate in teams to implement and coordinate organizational activities.
  • Demonstrate autonomy, responsibility and continuous self-development in managing professional practices in highly complex environments.
  • Integrate relevant business ethics and corporate social responsibility concepts and practices in management decision-making.

 

Job Opportunities

  • Marketing and Sales Management 
  • Market research for organizations 
  • Preparing feasibility studies

 

MBA Committee for the Academic Year 2018/2019

Al Ain Campus
1 Dr. Nasser Taleb - Director, MBA program (Al Ain Campus) Chair
2 Prof. Moyaid Sulieman Member
3 Dr. Sobhy Elkhatib Member
4 Dr. Adel Ahmed Member
5 Dr. Abdelkader Mazouz Member
6 Dr. Kholoud Al Qeisi Member
7 Dr. Qutaibah Althebyan Member
8 Dr. Shorouq Eletter Member
9 Dr. Tahira Yasmin Member
Abu Dhabi Campus
1 Dr. Ahmad Ghandour - Director, MBA program (Abu Dhabi Campus) Chair
2 Prof. Habib Chabchoub Member
3 Dr. Zafar Husain Member
4 Dr. Mohammad Nuseir Member
5 Dr. Abu Reza Islam Member
6 Dr. Ammar Jreisat Member
7 Dr. Jamil Razmak Member
8 Dr. Ibrahim Ninakara Member
9 Dr. Mahmoud Nassar Member

Admission Requirements

General Admission Requirements

  • A Bachelor degree or its equivalent approved by the UAE Ministry of Education, with a minimum (GPA) of (3 out of 4), or its equivalent on the Bachelor level.
  • A valid English Language Proficiency Certificate in one of the below certificates or its equivalent, at least as the following:

(If the Bachelor degree was in Arabic)

EmSATTOEFL ITPTOEFL iBTTOEFL CBTIELTSEsol
1400 550 79 213 6 B2

 

(If the Bachelor degree was in English)

EmSATTOEFL ITPTOEFL iBTTOEFL CBTIELTSEsol
1100 500 61 173 5 B1

  

Conditional Requirements 

A student may be granted conditional admission in the Master of Business Administration in the following cases: 

- If a student obtains a score of  (530 in TOEFL ITP) certificate or its equivalent and has an average of at least (3 out of 4), s/he will be granted a conditional admission, provided that the student:

  • Obtains a score of (550 in TOEFL) or (6 in IELTS) by the end of the first semester of joining the program.
  • Registers for no more than (6) credit hours in the first semester of joining the program, and gets a GPA of (3 out of 4).
  • Obtains a GPA of (3 out of 4) in the first (9) hours of the approved program.

- If a student obtains a Bachelor’s degree with a GPA between (2 and 2.99 out of 4) or its equivalent and meets the conditions of the English language certification, as set out above, s/he will be granted a conditional admission, provided that the student:

  • Registers for no more than (9) credit hours in the first semester of joining the program,
  • Obtains a GPA of (3 out of 4) in the first (9) hours of the approved program. A student may study the (9) credit hours in two semesters (3 + 6) or three semesters (3 + 3 + 3).

- Students with Bachelor degrees in specializations unrelated to business administration can advance to the MBA program, taking into account the following conditions:

  • Taking 4 prerequisite courses as specified by a department, and can only be exempted from all remedial materials that have been studied at a Bachelor’s level.

Graduation Requirements

To obtain a Master of Business Administration in Marketing, a student must successfully complete 33 credit hours, with a minimum cumulative Grade Point Average (CGPA) of 3.0.

Study Plan

Guidance Plan

Course Description

Contact Us

Director of MBA Program

College of Business
Al Ain University of Science and Technology

P.O.Box: 64141
Al Ain - UAE

Phone No: +971 3 7024888
Fax No: +971 3 7024777

E-mail:  mba_aa@aau.ac.ae