Master of Business Administration - Marketing

  • Type : Graduate
  • Credit Hours : 33hrs
  • Language : English
  • Campuses: Al Ain & Abu Dhabi

Overview

Overview

The Master of Business Administration (MBA) in Marketing at Al Ain University (AAU) is designed for business professionals who seek future mobility and promotion in the work environment together with those who intend to proceed with their postgraduate studies. After completing an MBA, professionals can advance more rapidly in the business community and achieve their long-term goals and objectives in occupying leading managerial positions. In addition, successful completion of the program will allow the graduate to proceed for postgraduate studies (Ph.D.).

 

Job Opportunities

  • Marketing and Sales Management
  • Market research for organizations
  • Preparing feasibility studies

 

Study Plan

Course No Course Title CR.H. Prerequisite
Specialization Courses (33) CR.H
(1) Core Compulsory Courses (24) CR.H
0501608 Quality and Operations Management 3 0509601
0501609 Strategic Management 3 30 CR.H
0502603 Managerial Accounting 3  
0503605 Financial Management 3  
0504606 Marketing Management 3  
0506607 Management Information Systems 3  
0509601 Statistics and Research Methodology 3  
0509603 Managerial Economics 3 0509601
(2) Concentration Courses (9) CR.H.
0504610 Service Marketing 3 0504606
0504620 Marketing Research 3 0504606 / 0509601
0504630 Strategic Marketing 3 0504620
0504640 Global Marketing 3 0504606

Guidance Plan

Course Description