Kholoud Al Qeisi, Ph.D

Associate Professor

Al Ain Campus

+971 3 7024825


Ph.D. Marketing, Brunel University, UK

MBA, University of Jordan, Jordan

B.SC. degree in Business Administration, University of Jordan, Jordan

Research Interests

Technology acceptance /adoption, Online behavior, Social media.


Selected Publications

  • Abbad, M., Jaber, F. , AlQeisi, K., and Eletter, S. (2020). AI, Big Data, and Value Co-Creation: A Conceptual Model (Chapter) in the Fourth Industrial Revolution: Implementation of Artificial Intelligence for Growing Business Success., Forthcoming
  • Magboul, I.,  Abbad, M., Jaber, F. and AlQeisi, K. (2020) Antecedents and outcome of electronic government implementation in a service sector context. Int. J. Electronic Governance, Vol. x, xxxx: Forthcoming
  • Abbad, M., Alkhatib, G., AlQeisi, K., and Jaber, F. (2019). Jordan banks’ perceptions of customer relationship management: a TAM-based investigation. J. Global Business Advancement, 12, 820- 838. 
  • AlQeisi, K. (2015) Do Arab Women Behave Differently Online. International Journal of Business & Social Science. 6, 201-211.
  • AlQeisi, K. (2015) Gender and Web Quality Perceptions. International Business Research. 8, 270-280.
  • AlQeisi, K. and Hegazy, A. (2015) Consumer Online Behavior:  A Perspective on Internet Banking Usage in Three Non-Western Countries. Science Direct, Procedia Economics and Finance.
  • AlQeisi, K. and Zegaier, H. (2015) Determinant of Knowledge Sharing Behavior among Personnel in Banking Industry. International Journal of business & Management,10, 49-59.
  • AlQeisi, K., Dennis, C., Hegazy, A. and Muneer, A. (2015) How viable UTAUT model in non western- context. International Business Research. 8, 204-219
  • Al-Qeisi K, Dennis C, Jayawardhena C and Alamanos E (2014) Website design quality and usage behavior: an application of the UTAUT model. Journal of Business Research, 67, 2282-2290.
  • AlQeisi,K. and Al-Abdallah, G. (2014) Website Design and Usage Behavior: An Application of the UTAUT Model for Internet Banking in UK. International Journal of Marketing Studies, 6, 75-89.
  • Al Qeisi, K. and Al-Abdallah, G. (2013) Internet Banking Adoption in Jordan: A behavioral Approach. International Journal of Marketing Studies, 5, 84-108.

Teaching Courses

Marketing Management  (G), Principles of Marketing (U), Principles of Management (U), Service Marketing  (U), Consumer Behavior (U), 


British Academy of Management


AI, Big Data, and Value Co-Creation: A Conceptual Model

Published in:

Oct 31, 2020

/ Kholoud AlQeisi / Shorouq Eletter

The development of Artificial Intelligence (AI) and big data technologies in the ecosystem has reshaped the concept of value co-creation. Still, there is a need to renovate this concept from a digital perspective. This study conceptualizes the dynamic relationships between AI, big data, and value co-creation. The conceptual framework in this study adopts the S-D logic to connect the two players (customer as creator and firm as a user) of big data. This framework elucidates that big data is a crucial driver for transferring the concept of value in marketing to value co-creation. The framework also suggests that value co-creation is composed of two dimensions: co-production and value in use. Finally, the framework posits AI technologies as a critical link between the two players of big data that can conceive value co-creation and, eventually, improvement in customer satisfaction and firm performance.


Jordan banks’ perceptions of customer relationship management: a TAM-based investigation

Published in: Journal of Global Business Advancement

Dec 29, 2019

/ Kholoud AlQeisi

This research assesses the implementation of e-government in the police department in Sudan. The objectives of the study are to: a) investigate the effect of antecedents (government support, IT infrastructure, training, trust, ease of use and performance expectancy) on e-government implementation; b) examine the effect of e-government implementation on service quality in the police department. A quantitative method is deployed using a questionnaire to collect the study data, in which out of 547 questionnaires, 300 were retrieved (54.9%). Structural equation modelling (SEM) using AMOS 24 is used to test the research model. The results revealed that the data supported four out of the seven hypotheses. The current study attempts to fill a gap in the literature by examining not only the antecedents of e-government implementation, but also identifying the relationship between the subsequent implementation and service quality in a public sector context.

Conference Paper

Consumer Online Behaviour: A perspective on Internet Banking Usage in Three Non-Western Countries

Published in: Procedia Economics and Finance

Aug 23, 2015

Kholoud AlQeisi and Ahmad Hegazy

The paper investigate whether information technology adoption/usage is ubiquitous, especially technology imported into nonindustrial nations. Date is collected online/offline in the three countries and a total of (677) actual internet banking users in (Egypt, Saudi Arabia, and Jordan) answered the questionnaire. Structural equation modelling is employed to examine the fit of the data to the model. Data analysis shows an adequate fit to the model under current usage conditions. Facilitating conditions were not strong determinants of usage behaviour and social influences were weak determinants of behaviour intentions. However, performance expectancy and effort expectancy were found to be key determinants of internet banking usage behaviour in all three countries. The results should enhance our understanding of consumer motivation of using internet banking technology. This understanding can aid our efforts when promoting the e-service.


Gender and Web Quality Perceptions

Published in: International Business Research

Mar 01, 2015

Kholoud Al-Qeisi

Web presence became inevitable for businesses today particularly dynamic industries such as the financial sector. Identifying how users’ appraise website quality properties enable businesses to improve their online processes. This paper investigates gender web quality perceptions within the online banking channel in three markets employing a multidimensional construct measuring four web qualities: technical, general content, special content and appearance. Using confirmatory factor analysis, the four quality variables were tested and validated as a first-order structure. The model run retained well specified items appreciated by respondents: general content quality features of usefulness, clarity, updates and accuracy; appearance quality features of organization, readability, attractiveness and proper use of colors; special content quality features of contact details, history, customer service information and details of products and services; and technical quality features of security, valid links, search facility, download speed and valid service applications. Group analysis results indicate that bank website quality dimensions are perceived similarly among men and women and differences are not present among genders when appraising bank website quality features; however, the estimates indicate that model explanations power is higher for women than men.


Website design quality and usage behavior: an application of the UTAUT model

Published in: Journal of Business Research

Jun 24, 2014

Kholoud Al-Qeisi; Charles Dennis; Eleftherios Alamanos & Chanaka Jayawardhena

Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence website usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, can conceptually outperform existing models. The results are based on a survey of 216 users of Internet banking. The findings indicate that the technical, general content and appearance dimensions of a website are the most important for users. In addition, these dimensions are significantly related to usage behavior directly and indirectly through belief constructs. Finally, a halo effect may influence the overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site and lead to greater usage intentions.