سبتمبر 15, 2022
Publisher: Growing Science
Designing business intelligence (BI) for production, distribution and customer services: a case study of a UAE-based organization.
Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies
Potential impacts of blockchain technology on business practices of bricks and mortar (B&M) grocery stores
Purpose This paper investigates the impact of blockchain technology on the Bricks and Mortar (B&M) grocery sector from a technological and functional perspective. Design/methodology/approach The research adopted an exploratory research design a...
Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry
The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and ...
Establishing the link between marketing and accounting functions: a review
Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The functions carri...
The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)
Purpose: The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online p...
Impact of misleading/false advertisement to consumer behaviour
False or misleading advertisements have, in the recent past been on the rise as a result of businesses seeking to compete for customers. Accuracy should entail full disclosure of all information because this is crucial in the marketing field where c...