Article

The use of data mining techniques in accounting and finance as a corporate strategic tool: An empirical investigation on banks operating in emerging economies

يوليو 05, 2018

Globalisation and recent financial crises have increased the pressures faced by banks operating in emerging economies to maintain their competitive advantages and to insure sustainability. Recent technological advancement paved the way for the use of big data to assist companies in the decision making process. One of the methods exploited by management to make advantage of the huge amount of available information is data mining. This study aims at examining the employment of data mining techniq...


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