Liza Macasukit Gernal, Ph.D

Assistant Professor

Al Ain Campus

+971 3 7024811

liza.gernal@aau.ac.ae

Education

Doctor in Management, Liceo de Cagayan University, Philippines

Phd in Management , University of Liverpool, UK

AQ Bridge to Business Candidate, University of Toledo, Ohio, USA

Master in Business Management, Capitol University, Philippines

Master of Public Administration, Mindanao State University, Philippines

BSBA - Management, Mindanao State University, Philippines

Research Interests

Talent Management, Emotional Intellignce, Organizational Development and Change, Family Business and Sustainable Environment

Selected Publications

  • Al Areef Al Haj S., Gernal, L.M.,Jawabri, A. and Alarmoti, A. (2016) Effectiveness of Online Methods and Social Media to Enhance Training and Workplace Learning in the United Arab Emirates. by IAMURE Multidisciplinary Research,an ISO 9001:2008 certified by the AJA Registrars Inc. This subscription journal is indexed by EBSCO, CrossRef USA , Google Scholar and Philippine Electronic Journals Vol. 13 September 2016
  •  Alameri, A. , Alarmoti, A. and Gernal L. M. Manpower Training as an Aid to Management in Business Enterprises. (2016) IAMURE Multidisciplinary Research, an ISO 9001:2008 certified by the AJA Registrars Inc. This subscription journal is indexed by EBSCO, CrossRef USA,Google Scholar and Philippine Electronic Journals. Vol. 13 September 2016
  •  Gernal, L.M, Sergio, R.P., & Shuali, M.A. (2013). Looking Ahead: Scanning Change Management and its Implications to Human Resource Management Practices, The International Journal of Business and Management, 7(1), 1-17.
  •  Gernal, L.M, Sergio, R.P., & Shuali, M.A. (October 2014). Looking Ahead: Scanning Change Management and its Implications to Human Resource Management Practices, 2nd Global Conference in Education, Business, Engineering and Sciences, Hong Kong, China.
  •  Sergio, R.P., Ormita, L.A., Dungca, A.P. and Gernal, L.M. (July 2014). Emotional Intelligence, Work/Family Conflict and Work Values among Customer Service Representatives, International Conference on Business and Information, Osaka, Japan.
  • Al Rawi, S.M., Gernal, L.M, & Sergio, R.P.  (2011). Managing Talent for  Competitive Advantage: Perspectives from Gulf Cooperation, International Journal of Multidisciplinary Research, 1 (1), 116-127.   
  •  Odejar, B., Kenmoe, J.T. Gernal, LM. (2012)Entrepreneurial   Competencies of 2nd Generation        Selected Family Business          Owners in the United Arab Emirates,  International Journal of             Multidisciplinary Research ,  Vol 2, No 1
  •  Gernal, Al Amimi, A., Al Kaabi, O., & Al Mutawa, H. (2014) Team       Influences on Organization Success on Three Main Aspects:    Health and Safety Workplace, Talent Management and           Organizational Culture, International Journal of Multidisciplinary Research Vol. 12 October 2014doi: http://dx.doi.org/10.7718/ijss.v12i1.919
  •  Gernal, L. , Al Mazrouei, S., and Al Kitbi H.  (2014)  Occupational         Health and Safety in             Human Resource Management Research, International Journal of             Multidisciplinary           Research          Vol. 12 October 2014    doi: http://dx.doi.org/10.7718/ijss.v12i1.923
  •  Odejar, B., Kenmoe, J.T. Gernal, LM. (2012)Entrepreneurial    Competencies of 2nd Generation        Selected Family Business          Owners in the United Arab Emirates,  International     Journal of         Multidisciplinary Research ,  Vol 2, No 1
  •  Al Rawi, S.M., Gernal, L.M, & Sergio, R.P.  (2011). Managing Talent for  Competitive Advantage: Perspectives from Gulf Cooperation, International Journal of Multidisciplinary Research, 1 (1), 116-127 

 

 

Teaching Courses

Compensation and Benefits Management, Principles of Management, Organization and Job Design, International Business,  Human Resource Management, Strategic Human Resource Management and Other HR Courses and General Management

Memberships

 

 

Article

Market Driven Sustainable Construction and Demolition Waste in UAE

Published in: Utopia y Praxis Latinoamericana

Nov 30, 2019

/ Liza Gernal Rommel Sergio Ahmed Jamal Musleh

Waste management is a major problem and challenge specially in countries that have just started to build their infrastructure like the United Arab Emirates where the daily generation of huge waste is not tolerable. The Government of United Arab Emirates has created different initiatives coupled with several recycling projects to balance between the environmental sustainability along with the economic growth to ensure the long-term quality of life of its citizens and its residents. The aim of this paper is to evaluate the regulations in the country as well as the cost recovery of one of the recycling projects in United Arab Emirates treatment plant, and its market driven acceptability of using Construction and Demolition Waste. This research paper highlights the exceptional work of the 10 construction companies in the United Arab Emirates in their operational achievements as turnaround after the recession. Some of the aim the objectives of this research are to explore the regulation, cost recovery scenarios for the plant under different policy and economy options, introduce the optimum solution in terms of cost recovery considering the environmental, social, and economic implications, and develop an integrated solution for the management of Construction and Demolition Waste (CDW). Effective strategies that will help businesses during this period include expanding into crisis-resistant markets such as acceptability of the market to use CDW; introducing market lines; maintaining prices while augmenting existing products; developing adaptive positioning; using informative advertisements; and pruning marginal channels.